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Frbiz.com Reports Dongyang Straw Mat: Relying On Another Brilliant Yiwu Market
Starting from Yiwu, along the East (yang) Wing (Kang) and the line of road, 40 minutes later, from the double-tung into Dongyang defense army, and until the Qianxiang town. Along the way, straw mats for sale signs everywhere, according to local people, Dongyang has become the largest production base of straw mats, straw mattress 100 million annual sales income 7 million yuan, while the Yiwu market is the Dongyang mat a important sales window.
Grass has been in the Dongyang 260 years of history. The late 90s of last century, straw as a feature of the industry, quickly Dongyang Mato, anti-military, Qianxiang etc. flourished. It is understood that Dongyang straw processing enterprises are already more than 6,000, with all kinds of weaving machines seats 8,000 units, with matching hot pressing, drawing more than 250 enterprises, accounting for 70% of annual output.
Bow Tong Village, Qianxiang Town known as “weaving seats village,” said. Village, 423 people, 80% of the workforce engaged in processing of Mat Grass and related industries, with seats grass processing machinery 13l Taiwan last year, a straw mat processing up to 8520 yuan per capita income. Known as the “straw king” Martin Light households leader in processing, the original is that he introduced the machine weaving machine seats, ending the villagers manual play mats history.
Speaking of Yiwu market, Martin lighting situation very frustrating. He said: “Beating a straw mat is the ancestral tradition left by the craft, to the season, playing almost every household had used the machine woven seats, the output increased rapidly, may be a straw mat, sales has become, I promise to farmers they are woven mat package underwriting income, Yiwu small commodities market is a very important was the sale of the window. “
Early in rural areas, a group of families buying and selling mats, they went door to door mats acquired from farmers, and then spread through the store, Yiwu market, sales, and radiation across the country market. In stabilizing the domestic market and has accumulated some seed money, the family began to enterprise development in small workshops. “I Kinei industry”, “Pacific Craft Co., Ltd.”, “Lung Crafts Co., Ltd.” … … a number of fairly large-scale enterprises have begun to emerge, these enterprises through participation in Canton Fair and other channels, so that a small straw mat across the seas , are exported all over the world, of which exports accounted for beach seats to the country’s 70%. Dongyang City Summer Tour Products Co., Ltd. is an export-oriented grass Co., a leading enterprise. Last year, the company’s export delivery value of 5.8 million yuan, the sales season for the company to help processing more than 500 farmers reached.
Growing in the production company behind the Dongyang mat industry is also facing new problems, there has been effective landslide phenomenon. According to business owners reflected in Dongyang beach that I can export one-off product, the price is only 34 yuan. On the other hand, with the continuous improvement of people’s living standard, the retail price of only ten dollars a straw mat in the low-end domestic market also began to hold water. And Ningbo, Anhui, Hunan and other places of the mat industry has sprung up everywhere, in Yiwu China Commodity City Huangyuan market, the reporter found that distribution operations, Ningbo, and straw mats produced two-thirds of households.
In order to regain lost market share, they began to take the initiative to use new technologies to transform traditional industries, improve product quality and grade. Dongyang City, Japan Rush Craft Co., Ltd. is established in February last year, new businesses, established at the beginning, the company applying for registration of “step by step health” brand, specializing in the production of natural straw mats, air-conditioned seats, high-end fabrics such as cotton summer sleeping mat , and brush on the product bar code, want to follow the path of supermarket sales. Sagittarius in the gold company that simply is not a long-term solution to rely on exports of low-grade mats, modern pursuit of quality of life, High Quality, quantity and quality of the mat there is incalculable market potential, companies should be long-term survival, on the go brand development.
Brand to go the path of development, we must first open the domestic market. Ma Zhong Jin first thought was Yiwu market. Early in March, the company in Yiwu China Commodity City Huangyuan market rent for a third stall in the market, an acquaintance of the stalls Binwang also put samples. Malaysia King said: “The Yiwu market, growing reputation, as long as there are stalls in the market, the product marketable.” He said, now woven straw mats and 1000 is the Yiwu stall next contract.
Kim told reporters described Malaysia’s blueprint for the development, said: “Next year should be set up an office in Yiwu, keep abreast of market information, according to this information, the factory continuously developing new products, improve product quality, so that step by step Kang brands in Yiwu started, resulting in National started. “
Yiwu, Dongyang, a straw mat to win once again become the market positions, interview, business owners are all self-confidence, in order to Yiwu market-based, Dongyang mat craft products will be distributed this century a new light.
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